Sainsbury’s Launches Qatar Stores

British supermarket Sainsbury’s launches exclusively at Al Meera

Customers can now buy products by the leading British supermarket chain Sainsbury’s in Qatar. In an exclusive distribution agreement that was signed in May 2019 between Marakez Trading Co and Sainsbury’s, shoppers will now find a range of products by one of the UK’s most established supermarket brands at selected Al Meera supermarket outlets.

The ribbon cutting ceremony of Sainsbury’s Shop-in-Shop in Qatar took place at the Al Meera’s flagship Hypermarket, Hyatt Plaza Mall, under the patronage of Sheikh Suhaim bin Khalid Al Thani, Chairman of Marakez Holding, and the UK Ambassador to Qatar, H E Ajay Sharma, along with representatives from Al Meera Group and Sainsbury’s UK.

Ajay Sharma affirmed: “As trade between the UK and Qatar continues to grow, I am delighted to see another example of our successful trading relationship with the opening of the first Sainsbury’s store in Qatar in partnership with the Al Meera Group. The UK has some of the highest food standards in the world and I hope that all customers enjoy the quality and variety of the food Sainsbury’s offer.”

“Our teams are constantly working hard to bring new shopping experiences to customers, and we’re delighted to have signed this agreement to offer both locals and expats living in Qatar exclusive products from Sainsbury’s,” said Abdelkarim Al Zoubi, Chief Executive Officer, Marakez Trading Co.

Sainsbury’s shop-in-shop at Al Meera’s Hyatt Plaza Mall store carries a wide range of their distinctive own- brand food lines, which will also be available in select Al Meera outlets at Al Markhiya, Azghawa 1, Bin Omran, Jeryan, Onaiza 2, Gulf Mall, Jeryan, Al Qutaifeya, Leabaib 1, Al Mirqab (Al Nasr).

“We are pleased to serve our customers with a variety of Sainsbury’s products in some of our major branches as well as the shop-in-shop in the Hyatt Plaza Branch. At Al Meera, we are always looking for ways to provide our customers with a unique shopping experience,” stated Al Meera.

Richard Hodges, Head of Sales and Wholesale Buying, Sainsbury’s, remarked: “Al Meera is one of Qatar’s leading retailers and we are delighted to be launching over 350 great quality Sainsbury’s own-brand products across their supermarket network. Our offer will bring more choice and innovation to customers in Qatar and includes our best-selling brands, such as by Sainsbury’s, our premium Taste the Difference range, Be Good To Yourself, Deliciously FreeFrom, SO Organic, Little Ones and OraCare.”

Source: The Peninsula